After Hours partnered with Nickelytics to execute a full-scale brand transformation across identity, web, social, campaigns, and OOH. We led a complete brand revision including a new visual system, updated brand guide, refined messaging, and a fully rebuilt website designed from the ground up for clarity, storytelling, and performance.

Our team owned Nickelytics’ digital presence end-to-end: social channel management, content curation, monthly editorial planning, and creative direction across photo, video, and campaign assets. We also produced print collateral, sales materials, investor decks, PR positioning, and event-specific creative used for partnerships with Lancôme, Liquid I.V., AWS, and other national brands.

This rebuild delivered measurable results, including a 320 percent increase in organic traffic, 269 percent lift in total visitors, 10 percent increase in engagement, 4,125 backlinks, and a full improvement of site health from 83 to 100. The refreshed identity allowed Nickelytics to show up with clarity, authority, and a modern aesthetic across every touchpoint.