Partnered with Robot.com to support the creative launch of a new robotics brand entering the market. Working alongside the external branding agency, we helped translate the developing identity into a living, breathing brand experience across web, social, investor communications, and early-stage positioning.

We shaped the interim visual language during the pre-rebrand phase, establishing the brand presence, color references, image treatment, and cues that guided content during the transition. Our team managed the teaser website build, creative QA, metadata, Open Graph assets, and layout structure to ensure the early digital presence felt polished, intentional, and aligned with long-term brand direction.

On social, we led all accounts owning strategy, copywriting, visual curation, and editorial cadence to define the brand's voice in real time. Through competitive analysis, market research, headline archetypes, and visual benchmarking, we crafted a positioning system rooted in innovation, accessibility, and trust. This launch strategy delivered early traction, driving 27K unique visitors, an 18.4 percent CTR, and growing LinkedIn from 0 to 1,400+ followers within the launch window.

Our work ensured Robot.com entered the market with clarity, cohesion, and strong creative direction laying the groundwork for a confident transition into its full-scale brand unveiling.