After Hours fully owned the creation and launch of Sugar Coast, developing the brand from a concept into a complete, market-ready identity. We crafted the full visual system including a custom logo suite, color palette, typography, and an aesthetic direction rooted in bright, coastal optimism.

Our team built the foundational brand kit, curated the social style, and established the tone, messaging, and visual consistency needed for a lifestyle-driven apparel brand. We also designed and launched the website, ensuring the digital experience felt clean, playful, and aligned with the brand’s summer-forward personality.

From concept to execution, Sugar Coast was able to launch a brand built with intention, clarity, and a strong market presence.